World Heritage Site

Process Work

I was assigned Mount Kenya National Park as my world heritage site. I researched to learn more about the national park and what it entails. I wanted to convey the cultural aspects of Mount Kenya and what their brand might look like. Using elements of typography and design properties, I developed an informational brochure along with stationery and a branding guide. I explored elements of hierachy and design to cultivate the brand of mount kenya, the color palette displayed as well as the geometric designs are inspired by the art of kenya that I explored within my research of Mount Kenya National Park. I carefully considered my typeface choices in the attempt to capture the image of Kenya without it being stereotypical.